Rosa Gulliver of TINYGMUSIC | 19th June 2024
Kim Soo Hyun, the renowned actor, continues to make strides as a global sensation.
He has been chosen as the face of BENCH/, a prominent casual wear brand from the Philippines with a strong presence worldwide.
The collaboration between BENCH/ and Kim Soo Hyun, known for featuring top global stars in their campaigns, has once again come to fruition.
BENCH/ unveiled a new promotional campaign featuring Kim Soo Hyun on June 16, sparking a viral buzz across the Philippines on various platforms.
Kim Soo Hyun's association with BENCH/ has garnered significant attention, particularly in the local market, under the management of 'Casting Hub' for Korean Wave marketing.
His fans worldwide are captivated by his stylish portrayal in BENCH/ attire, blending modern trends with casual wear.
Kim Soo Hyun's star power extends beyond Korea, with a successful career highlighted by hit dramas like 'Moon Embracing the Sun,' 'My Love from the Star,' and 'It's Okay to Not Be Okay.'
His recent role in 'Queen of Tears' has further solidified his popularity, topping Netflix's global rankings and achieving record viewership on tvN.
Kim Soo Hyun's rising fame is evident in his Asian tour, which has seen him captivate audiences in Bangkok, Yokohama, Hong Kong, and Jakarta.
Keep up with Kim Soo Hyun
Keep up with BENCH/
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