Rosa Gulliver of TINYGMUSIC | 12th August 2024
BOYNEXTDOOR (SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN and WOONHAK) released their 3rd EP 19.99 today.
An imperfect number symbolising the moment just before turning 20—the most passionate time in life—19.99 features seven tracks: pre-release track "Dangerous," "Gonna Be A Rock," "SKIT," lead single "Nice Guy," "20," "Call Me," and an English rendition of the lead single. The album embodies the creative vision of the self-producing all-rounders, who were actively involved in many aspects of the production, including composition and lyrics. With members either newly in their twenties or on the verge of turning 20, they bring authenticity and relatability through a unique blend of interests, strengths, and talents, exploring the immature yet innocent dilemmas of youth on the cusp of transitioning from their teens into their twenties.
With its groovy rhythm and irresistible catchiness, lead single “Nice Guy” captures the overflowing confidence of a 19.99-year-old who believes that with determination, one can charm anyone. BOYNEXTDOOR's signature free-spirited and candid lyrics bring this belief to life. Joined by executive producer ZICO and main producer Pop Time, the uplifting track exemplifies a masterful blend of musical sophistication and wide-ranging appeal. The track also serves as a testament to the sextet’s self-producing prowess, with JAEHYUN, TAESAN, and WOONHAK participating in writing the lyrics, and TAESAN and WOONHAK also contributing to the composition. The result is a universally engaging sound that captivates listeners from the get-go.
In the accompanying music video for “Nice Guy,” released on HYBE LABELS’ YouTube channel, K-pop’s free spirits embark on a turbulent journey through their first part-time jobs. Their initial naive optimism fades as they encounter a series of comedic setbacks that challenge their confidence, including a flower-shaped pizza being rejected by a customer and dogs at a pet daycare running away when one tries to read to them. Despite these challenges, their positivity shines through, highlighted by vibrant dance sequences infused with flirtatious charm and bold energy. Each member’s witty take on being a 'nice guy,' expressed through distinctive gestures and expressions, vividly captures the endearing attempt at sophistication of someone on the brink of adulthood.
BOYNEXTDOOR's 3rd EP 19.99 is available now on all streaming platforms worldwide.
About BOYNEXTDOOR
Consisting of members SUNGHO, RIWOO, JAEHYUN, TAESAN, LEEHAN and WOONHAK, BOYNEXTDOOR is the first boy group to debut from KOZ ENTERTAINMENT, home to the artist and founder of the label ZICO. As the team name gives away, the self-producing all-rounders are establishing their very own versatile yet relatable musical style that everyone can resonate with, directly translating everyday experiences to songs. Through their 1st EP WHY.. (September, 2023 release), the band achieved numerous career milestones, including debuting on the Billboard 200 chart and securing the no.1 spot on the Billboard Emerging Artists Chart. With their 2nd EP HOW? (April, 2024 release), K-pop's free-spirits are determined to continue distinguishing themselves by exploring new sounds infused with their individual interests, strengths, and talents.
About KOZ ENTERTAINMENT
KOZ ENTERTAINMENT is a one-of-a-kind label that leads the music industry with its trend-setting originality. KOZ strives to create music that caters to the taste of a wide range of listeners, prizing individuality in music above all else. KOZ’s roster includes the chart-topping singer, rapper, producer, and the label-founder ZICO, and the label’s highly-anticipated first-ever boy group BOYNEXTDOOR who will open the door to a new era of K-pop.
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