Rosa Gulliver of TINYGMUSIC | 12th July 2024
K-pop powerhouse ENHYPEN reach a new career milestone with their 2nd Studio Album, ROMANCE : UNTOLD, debuting at No. 2 on the Billboard 200 with 124,000 units (dated July 27).
This achievement marks ENHYPEN's first top 3 entry on the chart, surpassing their previous record by 30,000 units set with their EP ORANGE BLOOD (November 2023). Additionally, ROMANCE : UNTOLD generated 9.53 million on-demand streams, setting a new record for the biggest on-demand streams debut by a K-pop boyband in 2024.
ENHYPEN’s steady rise on the Billboard 200 is evident with ROMANCE : UNTOLD marking their seventh chart entry. Their previous albums that charted on the Billboard 200 include BORDER : CARNIVAL (No. 18), DIMENSION : DILEMMA (No. 11), DIMENSION : ANSWER (No. 14), MANIFESTO : DAY 1 (No. 6), DARK BLOOD (No. 4), and ORANGE BLOOD (No. 4). This upward trajectory reflects their growing influence in the global music scene.
Released on July 12, ROMANCE : UNTOLD sold more than 2.3 million copies worldwide in its first week, achieving the band’s highest record ever, with 1.8 million copies sold on the first day alone. Just a few months after wrapping up the U.S. leg of their ‘FATE PLUS’ world tour, ENHYPEN is making a quick return to the States to headline KCON LA 2024 on July 27.
About ENHYPEN
ENHYPEN is the first boyband created by BELIFT LAB, consisting of members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI. Inspired by the ‘hyphen(-)’ that connects one word to another, ENHYPEN means that seven different boys connect to discover one another and grow together. Upon their official debut in November 2020, ENHYPEN broke out into the global K-pop scene and began smashing from day one with 1st Mini Album BORDER : DAY ONE, achieving the biggest first week sales for a single album among K-pop groups to debut the same year. In three years, the K-pop powerhouse came to possess four Billboard 200 Top 10 albums—3rd Mini Album MANIFESTO : DAY 1 (July 2022), 4th Mini Album DARK BLOOD (May 2023), 5th Mini Album ORANGE BLOOD (November 2023), and 2nd Studio Album (ROMANCE : UNTOLD)—which debuted on the Billboard 200 at No. 6, No. 4, No. 4, and No. 2 respectively. After triumphantly headlining arenas in 12 cities worldwide for their first world tour ‘MANIFESTO,’ ENHYPEN embarked on their second world tour ‘FATE,’ marking their momentous U.S. stadium debut. Armed with authentic stories in their music and multi-talented presence on stage, ENHYPEN continues to capture the attention of viewers worldwide while performing on global shows like Good Morning America and The Kelly Clarkson Show.
About BELIFT LAB
BELIFT LAB is a label founded jointly by CJ ENM and HYBE, created with the goal of developing idol groups targeting the global market to drive the mainstreaming of K-POP while redefining and innovating the label business. Artists under this label include ENHYPEN (debuted in November of 2020) and ILLIT (debuted in March of 2024).
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