Rosa Gulliver of TINYGMUSIC | November 18, 2024
Following their bold self-titled debut, MEOVV prowls back with two new singles and music videos that further showcase the breadth of their musical spectrum: “TOXIC,” an emotional pop/R&B anthem, and “BODY,” a vibrant, dance-inducing hit - now available via THEBLACKLABEL / Capitol Records.
“TOXIC,” which was co-written by MEOVV members GAWON and NARIN, features a minimalist rhythm that spotlights the unique vocal tones of MEOVV’s five members. With honest, delicate lyrics that capture the inescapable feeling of being caught in an emotional whirlwind, the song immerses listeners in its captivating atmosphere. “TOXIC” was written by Billy Walsh, 24, KUSH, TEDDY, Zikai, GAWON, NARIN and Claudia Valentina. The song was produced by 24.
With an addictive chorus, “BODY” exemplifies MEOVV’s confidence, ambition, and vibrant energy as they prepare to make a bigger leap into the world. Combining a bouncy beat and memorable rap and vocal sections, “BODY” exudes a fresh, rhythmic energy. The track was written by TEDDY, Tommy Brown, Marqueze Parker, Theron Thomas, Steven Franks, Amanda Ratchford, Aliyah Scott and 24. Tommy "TB Hits" Brown, Leather Jacket and 24 produced the track.
The music video for “TOXIC” captures the girls’ coming-of-age journey across diverse visual landscapes and storylines. As each character’s story unfolds, the visuals add depth and conviction to the song, making for a stunning and emotionally resonant experience. In less than 10 hours of its release the video amassed over 1.5 millon views.
About MEOVV
MEOVV (pronounced “meow”) are the first ever girl group launched by THEBLACKLABEL and represents the vision of label founder and mega-producer Teddy Park (a.k.a. TEDDY). TEDDY, who has played an integral role in shaping the overall direction and creative for BIGBANG, G-Dragon, 2NE1 and BLACKPINK, hand-picked the members of MEOVV and directed all facets of the creative and production. The members of MEOVV were revealed one at a time in September with individual “EYES OF MEOVV” visuals, which amassed over 100 million combined views – all before the group had even released a single song. Watch the trailers for idols SOOIN (HERE), GAWON (HERE), ANNA (HERE), NARIN (HERE), and ELLA (HERE). Word quickly spread about the multidimensional group posed to break from the conventional K-Pop mold with signing stories in Billboard, Variety, and HITS. “MEOW” debuted at No. 10 on Billboard’s World Digital Song Sales chart. Teen Vogue said, “MEOVV are entering the scene claws out with new fierce single ‘MEOW’” and hailed the track as one of the “Best New Songs of September 2024.” UPROXX noted, “‘MEOW’ instantly shows why MEOVV is K-Pop’s next enticing girl group. The five members … [have] seamless chemistry while delivering bilingual catchy lines…It shouldn’t take long for MEOVV to make their presence known on the charts.” Hypebeast observed, “MEOVV’s ability to effortlessly shift between languages and styles highlights their versatility and star power.” Watch the visual HERE. In their native South Korea, MEOVV launched the single with performances on a trio of major national TV shows. Check out their performances on “M COUNTDOWN” (the world’s No. 1 K-Pop chart show), “SBS Inkigayo” and “NPOP LIMITED EDITION - SIDE A.” With their ascension story continuing to unfold, the MEOVV takeover has only just begun.
About THEBLACKLABEL
THEBLACKLABEL is a South Korean Entertainment Company, Record Label & Creative Agency founded by TEDDY. THEBLACKLABEL was established in 2016 and is home to acts such as TAEYANG, JEON SOMI, ROSÉ, LØREN, & Vince.
Keep up with MEOVV
Keep up with THEBLACKLABEL
Comentarios