Rosa Gulliver of TINYGMUSIC | March 10, 2025
Rising Korean artist Joh! is set to captivate audiences with his latest single set for release on Friday, March 14. "cupid" is a soulful track that delves into the complexities of love, toxic relationships, and nostalgia for innocence. Blending R&B and hyperpop influences, Joh! continues to carve out his unique sonic space, seamlessly bridging genres with his signature storytelling and evocative melodies.
With a background in the Korean hip-hop scene, Joh! has evolved into a musical hybrid, taking inspiration from hyperpop artists and acclaimed acts like keshi, Justin Bieber, and Karri. His music takes a playful yet deeply resonant approach, offering listeners both comfort and relatability. Joh! wants to reflect his duality as an artist, exuding an intense aura on stage while maintaining a humorous and engaging presence on social media.
PRE-SAVE "cupid" HERE
"cupid" tells the story of longing to return to a time of innocent love. Originally a demo crafted by Asian producers influenced by R&B and hyperpop, Joh! added his own touch by writing the second verse, transforming the song into his own style. The lyrics paint a picture of emotional numbness, heartbreak, and the struggle to let go of a love that lingers:
Wind blowing strong like the smoke in my lungs but I can’t feel a thing my emotions been numb Told Cupid I’m done taking chances with love Cuz that’s not how my momma was raising her son
"cupid" serves as a distinct preview of Joh!’s upcoming album, Discord Kid, set to release in the first half of 2025. While the album explores various sounds and themes, "cupid" stands out as one of its grittier tracks, shedding light on the darker sides of love and human connection.
Joh! is no stranger to collaboration. His standout track "Movin,’" featuring starfall (820,000 monthly listeners), has already amassed over 300,000 streams, receiving widespread acclaim.
Additionally, Joh! has demonstrated his songwriting prowess by contributing as both a lyricist and composer for K-pop group KISS OF LIFE’s viral hit "Sticky." He frequently collaborates with internet sensations like Richard Sabiaga and Justin Han, as well as fellow artists such as sunkis, Ethan Low, and 0wave.
With ambition and a growing global presence, Joh! is proving himself to be an artist on the rise, not only in Asia but worldwide. "cupid" is a glimpse into Joh!’s evolving sound, blending raw emotion with a unique sonic identity and energy that defines his music.
"cupid" OUT FRIDAY, MARCH 14
About Joh!
Joh! is a Korean artist known for blending soulful R&B with forward-thinking hyperpop influences. His music balances emotional depth with catchy melodies, creating a sound that’s both innovative and relatable. First emerging from Korea’s hip-hop scene, he has since evolved into a genre-defying artist, crafting a distinct musical identity that resonates with audiences worldwide. His songwriting extends beyond his own releases, having contributed to major K-pop tracks like KISS OF LIFE’s "Sticky." With a growing list of collaborations and an expanding global fanbase, Joh! is positioning himself as a key voice in the next generation of genre-blending artists.
Keep up with Joh!
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