Rosa Gulliver of TINYGMUSIC | February 11, 2025
The initial lineup for SMTOWN LIVE 2025 "THE CULTURE, THE FUTURE" in LONDON has been announced!
SM Entertainment, in partnership with FRONTROW, has unveiled the first group of artists set to perform at SMTOWN LIVE 2025 "THE CULTURE, THE FUTURE" in LONDON.
The event is scheduled for June 28, 2025, at the Allianz Stadium in Twickenham, London. SMTOWN LIVE 2025 will be the first K-pop concert at the Allianz Stadium, Twickenham, which has previously hosted performances by The Rolling Stones and Lady Gaga.
This concert is part of a worldwide tour celebrating SM Entertainment's 30th anniversary and will provide a unique performance for European fans.
The London concert is part of a global tour that kicked off with two sold-out shows in Seoul in January 2025. Following Seoul, the tour will visit Mexico City on May 9, Los Angeles on May 11, and after London, it will proceed to Tokyo on August 9 and 10.
The initial lineup includes some of SM's most iconic artists, including;
EXO (Suho, Chanyeol)
NCT DREAM
WayV
RIIZE
NCT WISH
These artists will share unique performances and unforgettable moments with fans.
The upcoming SMTOWN LIVE 2025 "THE CULTURE, THE FUTURE" in LONDON will be the first concert in Europe in 14 years since the Paris performance in 2011, marking a significant event to celebrate SM Entertainment's 30th anniversary. The concert will be organised by Frontrow, SM's European partner, and will provide a precious opportunity to
share SM's unique music and innovative performances with fans in Europe
The release of this initial lineup has already heightened expectations. Fans can look forward to an energetic display of SM Entertainment's varied musical talents, honouKring three decades of impactful contributions to the K-pop scene.
Further lineup details and concert information will be announced soon on the official Frontrow website and social media platforms.
About FRONTROW
FRONTROW is a London/Seoul-based K-entertainment technology company specialising in concert production and ticketing through its proprietary platform, Konne Ticket. The company aims to connect global audiences with the best of Korean entertainment, delivering world-class live experiences and enhancing fan engagement through innovative ticketing and merchandise solutions.
Keep up with FRONTROW
About SM Entertainment
SM Entertainment is one of South Korea’s largest and most influential entertainment companies, widely recognised as a pioneer of the K-pop industry. Founded in 1995 by Lee Soo-man, SM has played a crucial role in shaping modern K-pop by introducing systematic idol training, global promotions, and innovative music production.
SM has managed some of the most legendary and successful K-pop acts, including:
First Generation: H.O.T., S.E.S., Shinhwa
Second Generation: TVXQ, Super Junior, Girls’ Generation, SHINee, f(x)
Third Generation: EXO, Red Velvet, NCT (including NCT 127, NCT DREAM, WayV)
Fourth Generation & Beyond: aespa, RIIZE, NCT WISH
Keep up with SM Entertainment
Keep up with SMTOWN LIVE 2025 "THE CULTURE, THE FUTURE" in LONDON ARTISTS
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