Rosa Gulliver of TINYGMUSIC | March 6, 2025
The rising K-pop boy group from Beat Interactive, NEWBEAT, has unveiled a pre-release single, “JeLLo (Sleepers),” prior to their official debut and the launch of their full album, RAW AND RAD. The Korean title of the track, “힘숨찐 (him-soom-jjin),” refers to a Korean abbreviation meaning “a nerd or geek with hidden strength,” describing someone who seems weak and ordinary outwardly but possesses extraordinary power within. The song’s title, “JeLLo,” a play on the word “Hello,” narrates the story of an individual who might appear ordinary initially but reveals hidden strengths at pivotal moments, capturing themes of love, salvation, and sacrifice.
“It’s an incredible feeling to finally meet everyone with our first song! ‘JeLLo’ is the very first step of NEWBEAT, filled with our unique colours and energy. I really hope many people will enjoy it!” - Park, Minseok, Leader of NEWBEAT.
NEWBEAT's debut has been eagerly awaited since 2024, thanks to their busking performances in the U.S. and their role as backup dancers for their labelmates A.C.E. Before the pre-release single drops, NEWBEAT has unveiled a series of teaser videos to reveal elements of their universe and artist narratives. These teasers depict a storyline about a girl and a unicorn searching for its missing horn, suggesting the adventure that will unfold with NEWBEAT’s launch.
“Please look forward to our upcoming full album, 'RAW AND RAD.` and all the exciting things we have in store. We’d love for you to stay with us every step of the way!” - Choi, Seohyun, member of NEWBEAT.
NEWBEAT's eagerly awaited album, RAW AND RAD, is slated for release on March 24. However, fans can look forward to another pre-release single on March 12, accompanied by more thrilling teasers designed to heighten anticipation and leave fans eagerly awaiting their debut.
NEWBEAT will debut under Beat Interactive, renowned for their other critically acclaimed groups, A.C.E and Forestella.
About NEWBEAT
NEWBEAT is a 7-member Korean boy group under Beat Interactive, with members Park Minseok, Hong Minsung, Jeon Yeoyeojeong, Choi Seohyun, Kim Taeyang, Jo Yunhu, and Kim Riwoo. Formerly known as HinLOVE, members of NEWBEAT participated in the music videos and performances for their labelmates A.C.E. In July and August of 2024, they performed at KCON LA as dancers for A.C.E and did a busking tour titled HIGH&LOW Donuts, where the members collaborated and performed with multiple dance crews in the U.S.
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