Rosa Gulliver of TINYGMUSIC | 11th July 2024
On July 17, Gen Z Icons TOMORROW X TOGETHER (SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI) are set to release a new single "Open Always Wins," the Galaxy brand anthem created in collaboration with Samsung Electronics.
At the 'Galaxy Unpacked 2024' event held on July 10, Samsung Electronics announced the release of the Galaxy brand anthem "Open Always Wins." The event featured a preview of the making of “Open Always Wins” with Galaxy Z Flip6 by TOMORROW X TOGETHER and a guitar melody of the track. Backed by a powerful guitar sound, the video captures TOMORROW X TOGETHER’s determined pursuit of their goals, igniting viewers' passions while heightening anticipation for the forthcoming release.
Regarding the collaboration, Samsung Electronics noted that "TOMORROW X TOGETHER's positive energy and message towards their fans aligns with Samsung’s brand ethos of openness. By creating the Samsung Galaxy brand anthem of ‘Open Always Wins’ together with TOMORROW X TOGETHER, we wanted to share the belief that with an open mind, every new experience opens up new possibilities."
The collaboration between Galaxy brand ambassadors TOMORROW X TOGETHER and Samsung Electronics launched in conjunction with the release of new Galaxy products. In addition to the release of "Open Always Wins," the leading band of Gen Z will take part in a variety of brand engagements with Galaxy.
"Open Always Wins" will be released on July 17 at 1 PM KST, along with an official music video that will be unveiled on Samsung Electronics' YouTube channel.
TOMORROW X TOGETHER are currently enthralling fans on their third world tour 'ACT : PROMISE,' which launched in May with three sold-out performances in Seoul, captivating 33,000 fans. The Gen Z icons continued to the US, mesmerizing 140,000 fans across 11 electrifying shows in eight cities, achieving a historic milestone as the first K-pop artist to sell out two consecutive nights at New York's iconic Madison Square Garden.
They are currently making their way across Japan for their debut dome tour featuring eight performances across four cities—Tokyo on July 10 & 11, Osaka on July 27 & 28, Aichi on August 4 & 5, and Fukuoka on September 14 & 25.
About TOMORROW X TOGETHER
TOMORROW X TOGETHER, consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI established themselves as Gen Z Icons through the compelling soundtrack that represents the common experiences and emotions of today’s generation. The quintet’s 4th Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, Gen Z’s leading band became the first K-pop group to perform at LOLLAPALOOZA in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band released their highly-anticipated 6th Mini Album minisode 3: TOMORROW on April 1, 2024, which hit No. 3 on the Billboard 200, solidifying their position as the second K-pop artist ever to enter 10 albums on the chart.
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