Rosa Gulliver of TINYGMUSIC | 12th October 2024
Hip-hop / R&B girl group XG releases their newest single, “IYKYK,” which serves as the second pre-release track from their second mini album, AWE.
"IYKYK" expresses XG’s bold challenge to break boundaries with new endeavours, portraying the members as they explore the limitless universe at lightspeed. The track invites listeners to join them on a journey to an uncharted dimension that is not easily reached. “IYKYK” samples m-flo’s 2001 hit, “prism” and blends it with a rhythmic two-step beat, creating a sensation of drifting through space and heightening the excitement for the adventure ahead. Paired with the release of the single is a music video. The music video for “IYKYK” offers a fresh perspective from XG’s previous videos, showcasing the world through their eyes. It explores the question, “How does the world look to them? Is it mysterious and otherworldly?” The concept centres around a “Mutated Sense,” where each XG member’s unique sensory distortion allows them to see the true light (a planet). The video artfully portrays these sensory shifts, capturing XG’s signature mystique. We invite you to step into XG’s dreamscape and experience it firsthand.
The mini album AWE reflects the psychological process of awe that people experience when encountering a new presence— a mix of fear and curiosity as they come to accept it. This album aims to evoke that sense of awe and provide listeners with a unique experience of XG’s music in everyday life. The album will be available in several versions: the XG version which is a thematic package that represents XG’s world, the ALPHAZ version which is a special package for the XG OFFICIAL FANCLUB "ALPHAZ", the Solo version which contains individual member designs, and the Regular version which symbolises the group's overall identity. In addition, there will also be a popular VINYL version from their previous release. Pre-orders are now open at the XG OFFICIAL US SHOP and other US retailers. You can pre-order the album HERE.
XG is currently on their first world tour, “The first HOWL” which started last Friday in Las Vegas and will perform in eight cities across North America, including Los Angeles, San Francisco, Grand Prairie, Sugar Land, Duluth, New York, and Chicago. Following the North American leg, the UK & Europe tour will kick off in Manchester on November 18 and continue through London, Berlin, Paris, Düsseldorf, Brussels, and Amsterdam, covering seven cities. In 2025, they will also hold eight additional shows across four cities in Japan: Nagoya, Tokyo, Fukuoka, and Osaka. Despite their busy schedule, XG continues to dominate and enchant the world with their eccentric style and incredible flair. Stay tuned for more from XG.
About XG:
XG is a seven-member HIPHOP / R&B girl group consisting of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. They debuted in March 2022 with their first single "Tippy Toes" under the global entertainment production company "XGALX," which aims to promote bold culture worldwide and produce artists with unique worldviews. XG operates primarily on the global stage, participating in major music festivals in countries such as the United States, Australia, Singapore, Malaysia, and the United Arab Emirates. They achieved numerous milestones, including ranking first as the first Japanese artist on the Billboard "Hot Trending Songs Powered by Twitter" chart and becoming the first Japanese girl group to grace the cover of the U.S. "Billboard" magazine. XG, through their unconventional music and performances, they aim to empower people from various backgrounds around the world.
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